Purpose built for the North America utility market

Sales Intelligence and Business Development Enablement

We help companies selling into utilities identify the right buyers, understand what matters to them, and enable revenue-generating sales motions—faster, with more precision, and less guesswork.
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The problem

Sales cycles in the utility industry are slow and inefficient.

Long & Complex Sales Cycles
Utilities involve multiple stakeholders in decision-making and maintain a risk-averse buying mentality due to the critical nature of their service.
Disparate Sources for Intel
Project and program information may be publicly available, but is buried across thousands of hard-to-navigate websites and within millions of documents.
High Buyer Expectations
Utilities expect vendors to show up informed - understanding their organization, business, regulatory environments, and culture - most sales teams do not have the tools or insights to meet those expectations.
The RESULT
Missed timing, unfocused pursuits, and sales teams spending months chasing the wrong opportunities.
Where Planning and Preparation Turn Into Action

Haystack is not a database. Not a research firm. Not a traditional sales agency.

We operate as a sales and business development enablement partner purpose-built for companies selling into the utility industry. So your team can focus on the opportunities that actually convert.
01
Proprietary research workflows and data partnerships
02
Deep utility market and regulatory context
03
Go-to-market enablement for sales and business development teams

Our Core Services

The context your sales team needs to win.
Opportunity Intelligence
Haystack delivers custom, account-specific research that arms your sales team with real talking points. This intelligence feeds directly into outreach, discovery calls, and account strategy. Every conversation is informed, relevant, and timely.
Includes
Ongoing account-specific insights
Market and regulatory signals
Active initiatives, programs, and projects
Competitive and vendor landscape context
Precision access to the right buyers.
Contact Intelligence
We build custom, account-specific contacts. You get clean, enriched, decision-maker-level contact intelligence—built to support real sales execution.
Align contacts to
Your ideal customer profile - target personas and utility types
Opportunities surfaced from our custom research
Specific go-to-market motions (outbound, account based marketing, account planning)
We Don’t Just Hand You Data — We Help You Progress Deals
Business Development & Sales Support
For teams that want more than insights, Haystack can work alongside your team. Execution can be fully managed, co-managed, or designed to transition seamlessly to your internal team.
We Support
Outbound and account-based motions
New product or market entry
Pre-hire pipeline development
Early-stage discovery and qualification

How We Work

Haystack integrates with your go-to-market team in one of three ways:

Insights

Research and contact intelligence to support your internal sales team.

Custom Research

Joint execution where Haystack works alongside your reps on priority accounts.

Execution

Fully managed BD and sales motions, with clear handoff points.
Every engagement is designed around your sales cycle, your market, and your growth goals.
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who we’re built for

Haystack partners with companies selling complex, high-trust solutions where timing, credibility, and context matter.

If your sales success depends on timing, credibility, and deep customer understanding—we’re built for you.
Software and systems integrators
Engineering, procurement, and construction firms
Equipment manufacturers and manufacturer representatives
Emerging technology companies entering the utility market
a note from our founder
“After 15 years in sales and business development roles, I saw the same pattern repeat: vendors lacked visibility into the problems utilities actually needed help solving.

I founded Haystack to bring clarity to the market—for vendors and utilities alike—and ultimately support safer, more reliable, cleaner, and more affordable energy and water.”
Reece Thompson
Founder
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Turn Utility Industry Complexity Into Sales Momentum

If your team is:
Struggling to break into utilities
Chasing the wrong accounts
Lacking insight into timing and priorities
Expanding into new territories or offerings
Haystack brings signal, strategy, and momentum to your sales motion.
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