About Us
Haystack is a market intelligence platform purpose-built for sales teams at companies that offer solutions to utilities.
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Founder Story
-Reece Thompson, Founder & CEO Haystack
Our Mission
Our goal is to help sales and marketing teams find problems that utility companies need to solve faster, speed up the early stages of the sales process, and to be better aware of what is happening across the industry as a whole.
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Our Vision
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FAQs
What type of companies should use Haystack?
Companies offering software, IT infrastructure, cloud solutions, and IT/OT services to utilities will benefit most. We will adapt our focus according to user needs and industry feedback.
What type of technology categories does Haystack focus on?
Haystack currently focuses on providing insights on information technology (IT) and operation technology (OT) in the utilities sector. We will continuously be expanding our scope based on what our users tell us they need.
Who in our team will find Haystack useful?
Sales and business development leaders, strategy and M&A teams, partner managers, sales operations, and marketing teams will find our insights valuable.
Which utility markets do you cover?
We are focused on the North American electric, gas, and water utility market, covering a range of utilities from investor-owned, municipalities, co-ops, retailers, and utilities that have deregulated businesses.
What if we need further guidance?
Our team can work with you to identify your needs. We offer tailored services for go-to-market strategies, sales materials, and modern marketing tactics through our growing partner network. If we cannot assist you, we will point you to others who can.
How much does a Haystack subscription cost?
Please reach out so we can ensure that your team can benefit from our platform. Once we understand who will be using it, how it will be used, and there is a fit we will share pricing options. If there is not a fit, we will do our best to point you in the right direction.
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